By National Yemen
Nowadays it is remarkable to see the increase in Yemeni companies being advertised on Yemeni websites and online newspapers, rather than in printed newspapers and magazines.
On the back of the demand for printed newspapers, there are dozens of companies, government agencies, and universities that have published on Yemeni websites for the first time this year. This is a huge leap for advertising and the largest leap in history.
Recent statistics comparing ads posted on the most famous sites of Yemen have revealed that in November, dozens of Yemeni companies and enterprises published their first online ads in 2013. The statistics concluded that 70% of advertisers published ads online for the first time in 2013.
According to the statistics, the percentage of growth of online advertising in Yemen has reached 210% in the previous year, and it is expected to grow in 2014 at least that much. Also, the statistics showed that a number of significant advertisers had entered the online advertising market in 2013 in addition to dozens of other companies that publish electronic advertisements that preceded others in online advertising.
The competition among telecommunications companies for advertisement space on Yemeni websites in 2013 has increased more the previous years.
In the coming year, experts expect to have another quantum leap in online advertising, significantly more than this year where the market see competition in online advertising by most websites visitors.
Edited by Kevin Davis