Panasonic MEA announces robust plans for the new Fiscal Year under a new leadership

National Yemen

Panasonic Marketing Middle East & Africa Managing Director – Shinichi Wakita

Press release 

Enhancement of showrooms with complete product line-up across the region outlined as vital towards the attainment of the regional strategy

Increased focus on emerging markets along with the launch of new and exciting product line-ups catering to B2C and B2B verticals

Dubai, UAE, 14th May 2014: In line with the company’s increased focus on emerging markets like Africa and while sustaining its active presence across the Middle East, Panasonic Marketing Middle East & Africa (PMMAF) – the regional headquarters for Panasonic has announced robust plans for the new fiscal year under a new leadership.

Held in Dubai, UAE and attended by ALFA Co.Ltd the sole agent of Panasonic products in Yemen one of the participants and more than 50 business partners from over 15 countries. The event outlined the increased focus on enhancing showroom display as the key strategy for the region moving forward.

Speaking at the event, Shinichi Wakita, who has recently taken as the Managing Director of Panasonic Marketing Middle East & Africa, said, “The Middle East region has witnessed an exponential growth over the years. Riding along with this fast paced development and while aligning our strategies to keep pace with the ever changing requirement of our customers, our plan for this year will see Panasonic strengthening its competitiveness by introducing new products to the existing large portfolio of products that we already possess. Restructuring has been another proactive approach implemented by the company not only at the global level but also at the regional level. Our region now comes under the purview of ISAMEA region (India, South Asia, Middle East and Africa) which is headquartered in India. This augurs well for us to leverage the advantage of our manufacturing facilities and the logistical proximity”

He further added, “In our efforts to boost sales across Middle East & Africa, we plan to actively promote and create new B2B opportunities, while continuing to increase profitability in the company’s traditional B2C business sphere.”

With an association of more than 30 years with the brand, Wakita brings with him rich and varied experience having spent most of his working career outside Japan, especially South East Asia in countries like Malaysia and Vietnam.

Globally, the company is successfully progressing through its restructuring plan, announcing the third straight year of profit and has unveiled a five year plan targeting a near doubling of sales in the auto sector, a 50% rise in housing sector and also a substantial increase in its B2B business categories.

Like every year, during this year’s annual convention, Panasonic showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems and Network Solutions and last but not the least the Eco Solutions categories.

The key highlights during the convention included the announcement of Panasonic’s latest 4K Ultra-HD VIERA TV – AX800 series with an all new revolutionary Life+ Screen concept – which is expected to be released by mid- May globally and the tailor-made Arabic voice command TV the VIERA AS670 Series which will enable the Arabic speaking consumer’s to voice commands to the TV and is a first of its kind value-added feature available for the Middle East markets.

In the health & beauty category, Panasonic’s latest 2 in one shaver, the ES –RT47, the latest addition to the men’s grooming line-up for FY2014 was highlighted.

Moving on to the home appliance category, Panasonic’s latest FY 2014 model of the Hand Blender – MX-SS40 and Juicer MJ-DJ31 with additional attachments and the latest Iron NI-FS400 formed the key highlights.

In the major home appliances category, Panasonic’s latest FY2014 washing machines models NA-F-150H3 and NA-F-130H3 – the two large capacity models in 15kg and 13kg formed the key highlights.

Last but not the least, while Panasonic’s new Air Purifier VXF-90 and new ceiling fan T56-XC formed the major highlights in the Eco Solutions Category, the FY2014 model of Wireless Video Intercom System VL-SWD501BX formed the major highlight in the B2B category.

Panasonic’s priority is to return to the basics and thoroughly pursue customer value. It’s DNA has always been to focus on customers while providing them with a “A Better Life, A Better World”. Panasonic strongly believes to consolidate its position by being a brand that cares for our customers and meets their daily needs and requirements adequately.


About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at

About Panasonic Marketing Middle East and Africa FZE (PMMAF)

Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as ‘Panasonic Marketing Middle East and Africa FZE’ (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic’s group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

PMMAF website:

Issued by Panasonic Marketing Middle East and Africa (PMMAF)